What’s Happened To The Kroger Co. (KR) Lately?

On the technicals front, The Kroger Co. (NYSE:KR) overall has 16% Sell rating. The stock is also flashing a Hold from the Barchart TrendSpotter trading system. Traders hoping to speculate on the KR’s short-term trajectory should know that short terms indicators for the stock averaged 20% Sell with an average daily trading volume over the past 20 days at 7145735 shares. KR stock has overall a 0.25% Buy signal considering medium term indicators and the 50-day average daily volume remained almost 8186318 shares. It’s also worth noting that the stock, whose average daily volume over the 100 days prior to this writing was 8841101 shares, is 67% Sell on the basis of long term indicators.

The share price is currently staying around the first support level of $28.33. Below this, the next support is placed in the zone of $27.11. Till the time, the KR stock trades above this level, bulls have nothing to fear. On momentum oscillators front, ‘RSI’ has touched 47.26 on daily chart, which may remain a cause for concern. If the price breaks below $27.11 level on closing basis, then we may see more profit booking and the stock may show further weakness. On the flipside, hitting the $30.22 mark may result into a pull-back move towards $30.89 level.

The Kroger Co. (KR) is projected to climb by 4.74 percent over the next 12 months, according to price target estimates compiled by finviz. Meanwhile, they have set a $36-month high price target. This represents a whopping 21.79 percent increase from where shares are trading today. The 12-month median price target assigned by the analysts stands at $31, which represents a return potential of 4.87 percent when compared to the closing price of the stock of $29.56 on Thursday, December 06. The lowest price target for the stock is $24 — slightly more than -18.81 percent from KR’s current share price.

Here’s a rundown of insider trading activity for sense of The Kroger Co. (NYSE:KR). The earliest insider trade took place on 11/12/2018. Adcock Mary Ellen parted with a total of 1.85 thousand shares of company at average share price of $31.21. The total for the sales was set at $57.74 thousand. After this transaction, the Group Vice President account balance stood at 95.27 thousand shares. The stock lost -5.29 percent since that insider sale. On 10/30/2018, Moore Clyde R, Director, sold 13 thousand shares at a price per share of $29.06. This removed 377.78 thousand shares from the insider’s fortune and the stock saw a 1.72 percent rally in value since the news became public. This transaction left 106.57 thousand shares in the Director account. On 10/11/2018, Senior Vice President Kaufman Calvin J performed a sale transaction worth $288.44 thousand. This sale at $27.47 each has eliminated 10.5 thousand shares from the insider’s portfolio position. Meanwhile, shares have recorded 7.61 percent increase since the transaction was reported. The insider now is left with 114.89 thousand shares remaining in the account. Sargent Ronald, who performs the Director job, sold 0.12 thousand shares for $3.36 thousand. The disposal occurred on 10/08/2018 was priced at $29.18 per share. The share price soared 1.3 percent since the reporting date. Sargent Ronald now left with a stake of 89.66 thousand KR stock worth $2.65 million after the insider selling.

KR shares accumulated 0.92 points or 3.21 percent on Thursday to $29.56 with a heavy trade volume of 16.349 million shares. After opening the session at $28.6, the shares went as high as $29.66 and as low as $27.77, the range within which the stock’s price traded throughout the day. The firm is left with a market cap of $24.1 billion and now has 816.24 million shares outstanding. The Kroger Co. (KR) stock has lost -3.43 percent of market value in 21 trading days.

Analysts at Telsey Advisory Group lifted target price for shares of The Kroger Co. (NYSE:KR) but repeated their Market Perform recommendation for the stock in their opinion released on October 31. The price target has been raised from $29 to $31. Telsey Advisory Group analysts again handed out a Market Perform rating to KR stock in a flash note to investors on September 13.Telsey Advisory Group, analysts launched coverage of KR stock with a Market Perform rating, according to their flash note to investors on September 13.

KR stock has a trailing 3-year beta of 0.79, offering the possibility of a lower rate of return, but also posing less risk. The portion of a company’s profit allocated to each outstanding share of common stock was $3.35 a share in the trailing twelve months. The stock’s value has surged 7.69 percent year to date (YTD) against a rise of 12.74 percent in 12 month’s time. The company’s shares still trade -9.71 percent away from its 1-year high of $32.74 and 29.37 percent up from 52-week low of $22.85. The average consensus rating on the company is 2.5, on a scale where 5 equates to a unanimous sell rating. In short, the mean analyst recommendations are calling this stock a sell.

Shares of The Kroger Co. (KR) are trading at a P/E ratio of 12.49 times earnings reported for the past 12 months. The industry KR operates in has an average P/E of 38.01. Its P/E ratio went as low as 10.09X and as high as 19.86 over the 5-year span. Further, it is sporting a 0.19 on the Price-to-Sales ratio. Compare this with the industry average P/S of 1.1. 21.8 percent is the gross profit margin for The Kroger Co. and operating margin sits at 3.3 percent. Along with this, the net profit margin is 3 percent.

Analysts are forecasting revenue to suffer decline of -0.1 percent to $27.7B in the next fiscal quarter, while earnings are seen soaring by nearly -2.27 percent to $0.43 per share. History has shown that shares in The Kroger Co. have gone up on 20 different earnings reaction days and are predicted to add 0.04 percent when the company reports upcoming earnings. In last reported earnings results, it earned $0.41 per share, better than the $0.38, adjusted, expected by Thomson Reuters consensus estimate. Revenue was $27.9B, worse than the $28B analysts expected. Earnings are estimated to increase by -47.6 percent this year, 6.42 percent next year and continue to increase by 5.44 percent annually for the next 5 years.